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ImageSEO looks at each photo you publish and writes its alt text, title, caption and a readable file name, so Google Images and AI search have words to work with. For portfolios, wedding and event photographers, travel bloggers and photojournalists on WordPress.
Give search engines words to read. Google can match a picture to a search only through the text around it, so every photo needs three things: alt text that says what’s in the frame, a file name that says the same thing (lake-como-wedding-first-dance.jpg, not DSC_0421.jpg), and a few real sentences on the page about the shoot, the place and the story. Put your location and service (“Lake Como wedding photographer”) in page titles and headings, not stuffed into every file name.
ImageSEO automates the first two on WordPress: it writes alt text and renames files when you upload, or for your whole back catalogue in one bulk run. The words on the page are still yours to write, and our SEO for photographers playbook shows how.
Search engines read words, and a photo portfolio has very few of them.
Portfolios are image-first by design: a grid of photos and a contact button. When the photos have no alt text either, a search engine has almost nothing to read on the page.
A good description takes about half a minute. Across a 60-photo wedding post that’s half an hour of typing, so it’s the step that gets skipped.
Google Images, Google Lens, Pinterest and AI assistants all lean on the words attached to a photo. An undescribed image gives them nothing to go on.
Six things, all inside the WordPress Media Library you already use.
The AI looks at the image itself and writes alt text about the subject and setting, for example “bride and groom sharing a first dance under string lights in a rustic barn”, instead of “photo of people”.
DSC_0421.jpg becomes a name that describes the picture. The file and every size WordPress made of it are renamed, and links in your posts are updated to the new address.
Descriptions are written in the language you choose (your site’s language by default): English, French, German, Spanish, Italian, Portuguese, Dutch and more. Generated, not translated.
New uploads are described automatically. For an existing archive, the bulk optimizer works through the library in the background, and you choose whether it only fills empty fields or rewrites everything.
NextGEN Gallery is supported directly, including renaming. Photo Gallery, Responsive Photo Gallery and FooGallery are listed as compatible, and the WordPress Gallery block reads straight from the Media Library.
Each image gets Pinterest fields (description, URL, ID, media), and posts get Open Graph cards, so a shared gallery looks right on Pinterest, Facebook and LinkedIn.
It describes what it sees: subject, setting, light and mood where they’re obvious. It doesn’t know your venue names, your clients or the story of the day. For the photos that matter most, add those details to the caption or edit the alt text yourself. The AI gives you a solid first draft on every image, so you only have to polish the best ones.
No. Alt text, title and caption are text fields in WordPress. Renaming changes the file’s name (and the names of the smaller sizes WordPress created), not the pixels or the metadata inside the file.
There’s no approval queue. You can choose to fill only images that have no alt text yet, run the optimizer on a few photos first, and edit any description by hand in the Media Library afterwards.
ImageSEO updates the links inside your own posts and pages, but links from other websites, and images already indexed in Google Images, still point to the old file name. For your most-shared photos, set up a redirect from the old URL, or leave those files as they are.
The free plan covers 10 photos a month. A blog adding around 60 photos a month fits Starter (100 photos for €4.99 a month). For a large archive, take Premium (1,000 photos) for the month you clear the backlog, then move back down. Every paid plan has a 14-day money-back guarantee.
ImageSEO handles the image side, but the page around the photos matters just as much. Our SEO for photographers playbook covers keywords, galleries and local search, and photo SEO: the complete guide goes deeper on the images themselves. If you shoot weddings, start with the SEO guide for wedding photographers.
Start free with 10 photos a month. No credit card. Works with NextGEN Gallery, FooGallery and the WordPress Gallery block.
